Keynote Session
FROM 1 TO 1 MARKETING TO 1 TO MACHINE
Thursday 23, 13:35h - 14:20h
| Auditorium
23-05-2024 13:35
23-05-2024 14:20
Europe/Madrid
FROM 1 TO 1 MARKETING TO 1 TO MACHINE
In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before.
Key Takeaways:
• Understand the immense potential of data collected by IoT devices in creating highly personalized ads.
• Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness.
• Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies.
Auditorium
In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before.
Key Takeaways:
• Understand the immense potential of data collected by IoT devices in creating highly personalized ads.
• Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness.
• Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies.
