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Track: Keynote

Tue 21

10:00h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Opening Ceremony

21-05-2024 10:00 21-05-2024 10:15 Europe/Madrid Opening Ceremony The IOT Solutions World Congress and Barcelona Cybersecurity Congress are delighted to extend a warm welcome to you for three days packed with enriching content, insightful keynotes, engaging sessions, and thought-provoking panel discussions. Join us as we share knowledge, connect with peers, and delve into the forefront of innovation. Auditorium

10:00h - 10:15h Auditorium

10:00h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Opening Ceremony

10:00h - 10:15h Auditorium

10:15h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Lighthouses and the Path to Impact: Adopting AI at Speed and Scale

Dinu de Kroon McKinsey & Company, Inc. Partner Speaker

#AI, #Business Strategy, #Environmental, #Innovation, #Machine Learning, #Sustainability

21-05-2024 10:15 21-05-2024 11:00 Europe/Madrid Lighthouses and the Path to Impact: Adopting AI at Speed and Scale In today's rapidly evolving business landscape, introducing technology alone is not sufficient to effectively capture and sustain the full potential of productivity improvements. Successful leaders have built a strategic roadmap and evolved their entire operating model to achieve desired outcomes, including environmental sustainability, faster innovation, more accessible products and services, higher customer satisfaction, and engaged workforces. The playbook that has emerged from the Global Lighthouse Network – an initiative by the World Economic Forum, co-founded with McKinsey & Company – can serve as inspiration when seeking the path to success. This session will explore the rapid proliferation of machine intelligence, the importance of incorporating a range of technology solutions, as well as the 6 key success factors required to execute at-scale deployments and create sustainable and profitable growth. Auditorium

10:15h - 11:00h Auditorium

11:10h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

KNX – Constantly on the Move

Joost Demarest KNX Association CTO Speaker

21-05-2024 11:10 21-05-2024 11:55 Europe/Madrid KNX – Constantly on the Move KNX, a robust and innovative technology, continuously improves while maintaining steadfast backward compatibility. This is proven through his historical evolvements, solid technical foundation, and central role in automation. Recent extensions, such as KNX Secure and KNX IoT development, combined with ongoing improvements, ensure it stays future-proof. With standardized interoperability and a 30+ year track record without compatibility issues, KNX stands the test of time, offering both reliability and adaptability. Auditorium

11:10h - 11:55h Auditorium

12:05h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Adversaries are Getting Smarter in the Cloud

Joan Garcia CrowdStrike Cloud Security Practice Lead, Southern Europe Speaker

21-05-2024 12:05 21-05-2024 12:50 Europe/Madrid Adversaries are Getting Smarter in the Cloud Adversaries are turning over cloud infrastructure to compromise an organization. Our intel reports from the first line are disclosing how the amount of cloud-conscious threat actors multiplied by 8 in the last two years and how they leverage cloud-specific techniques to establish persistence and perform lateral movements. Organizations must prepare to detect and respond faster to potential incidents in the cloud. Cybersecurity Congress room

12:05h - 12:50h Cybersecurity Congress room

12:05h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Innovative Business Models

Othman D. Aldahash iot squared CEO Speaker

21-05-2024 12:05 21-05-2024 12:50 Europe/Madrid Innovative Business Models For IoT business there are many innovative business models that could increase your customers adoption, such as software as a service, platform as a service, equipment as a service, data as a service, and many more. Auditorium

12:05h - 12:50h Auditorium

14:20h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Achieving Ubiquitous IoT Connectivity with Converged Cellular and Satellite Service

Christian Henke Emnify Director of Product Speaker

21-05-2024 14:20 21-05-2024 14:50 Europe/Madrid Achieving Ubiquitous IoT Connectivity with Converged Cellular and Satellite Service Join this this session, to deep dive into direct benefits of integrating cellular and satellite connectivity on a single eSIM and learn about the benefits it can bring to your business. • Discover how integrating cellular and satellite connectivity expands your IoT business into untapped geographies, opening new revenue streams. • Gain insights to navigate the evolving IoT connectivity landscape, ensuring your business remains at the forefront of technological advancements. • Future-proof your IoT business by ensuring scalability and adaptability to meet evolving customer needs and market demands. Room 2

14:20h - 14:50h Room 2

14:20h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Cybercrime Trends 2024

Andrew Rose SoSafe Chief Security Officer Speaker

21-05-2024 14:20 21-05-2024 14:50 Europe/Madrid Cybercrime Trends 2024 AI changed everything last year. Now, in 2024, the real battle begins: Who will harness the power of new technologies and the psychology of human behavior more effectively – us or the cybercriminals? In our talk, we'll break down the top cybercrime trends to watch in 2024 so you can stay ahead of the curve with your security team and protect your organization from attacks. We'll explore the ever-increasing involvement of AI in cyberattacks, which is changing the game for everyone involved. We'll look at the double-edged sword of emerging technologies like 5G and quantum computing. We'll also talk about the rise of hacktivism and the role of cyberattacks in global political tensions, the evolution of phishing attacks into more complex, multi-channel threats, the increasing use of disinformation campaigns to sway public opinion, and the worrying burnout rates among security teams. Along the way, we’ll share security best practices to help you improve your security approach in a year that will also change the history of cyber security. Cybersecurity Congress room

14:20h - 14:50h Cybersecurity Congress room

14:50h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Detecting Zero-Days Before Zero-Day

Daniele Molteni Cloudflare Product Manager Speaker

21-05-2024 14:50 21-05-2024 15:20 Europe/Madrid Detecting Zero-Days Before Zero-Day Classifying novel HTTP based exploits before they are disclosed is the ultimate challenge of any security defense software such as WAFs. This session will share new approaches that leverage network visibility and existing signature-based WAF to generate a high quality true positive training set. Augmented with additional automatically generated samples, users have built a classifier that has successfully "caught" payloads from new CVEs, even before POCs were available. This is a substantial improvement on existing signatures based systems, which often miss new attack vectors and require more frequent fast human intervention to update. Cybersecurity Congress room

14:50h - 15:20h Cybersecurity Congress room

15:30h

Panel Discussion | IOT SOLUTIONS WORLD CONGRESS

NIS 2 Directive Panel: Network Information Security

David Andres Hurtado Naturgy Head of OT Cybersecurity & Cyberresilience Speaker

René Matthiassen Frontdoor Security Senior IT/OT Security Consultant Speaker

Emil Bisgaard Poul Schmith/ Kammeradvokaten Partner, Commerical Law Consultant Speaker

Alfonso González Blázquez Johnson Controls Business Development Manager, Access & Video Systems, Tyco Security Products, Europe South Speaker

21-05-2024 15:30 21-05-2024 16:30 Europe/Madrid NIS 2 Directive Panel: Network Information Security The NIS 2 Directive is the EU's updated framework for cybersecurity, designed to bolster the overall security and resilience of network and information systems across the Union. This panel discussion brings together experts from across the field to discuss the implications of the directive for organizations and individuals alike. We'll delve into topics such as incident response, supply chain security, and the role of national authorities in enforcing the new regulations. Join us for a thought-provoking conversation on how the NIS 2 Directive will shape the future of cybersecurity in Europe and beyond. Auditorium

15:30h - 16:30h Auditorium

16:30h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

How Ecosystem Collaboration & Tech Innovations Fuel Deployment of IoT Projects

Pierre-Yves Berger STMicroelectronics Strategic Marketing Director EMEA for IoT & Digital Transformation Speaker

Grégoire Lanaud Lacroix Electronics Business Architect IoT Speaker

21-05-2024 16:30 21-05-2024 17:00 Europe/Madrid How Ecosystem Collaboration & Tech Innovations Fuel Deployment of IoT Projects With IoT devices becoming more complex with new innovations such as AI or challenges such as connectivity and security, it is a must for players to cooperate with partners and with the ecosystem to package and pre-integrate solutions in order to ensure timely RoI for the projects. ST has been in the forefront of such initiatives with as examples Software République or IoT Continuum. IoT Continuum for instance is a good testimony of such collaboration where we create ‘ready to use’ solutions that combine assets from the partners and simplify end-customer life by reducing risks and shortening time-to-market. With Lacroix today, we will explain the value of such collaboration and highlight how this gets instrumental when venturing into new technologies such as Edge AI. Room 3

16:30h - 17:00h Room 3

16:30h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Accelerating Factory Integration with a Low-Code IoT Platform

Mike Bowers Faircom Chief Architect Speaker

#Automotive, #Business Strategy, #Data Analytics, #IoT, #Manufacturing

21-05-2024 16:30 21-05-2024 17:00 Europe/Madrid Accelerating Factory Integration with a Low-Code IoT Platform Integrating machines, sensors, and other equipment can be a lengthy process, especially when each piece of machinery has its own separate protocol. Moreover, developing case-by-case integration solutions is costly and inefficient. An IoT platform that automatically transforms data from a variety of protocols solves these issues. See a live demo of how IoT platform FairCom Edge improves factory processes, accelerates integration, reduces development costs, and gets you more value from collected data. Edge’s simple point-and-click configuration lets it automatically gather data using a variety of protocols, such as MQTT, OPC UA, Modbus, S7, Ethernet/IP, etc. It also transforms data to and from standardized JSON and pushes it to REST endpoints on enterprise systems. In addition, all data processed by FairCom Edge can be queried with SQL and JSON APIs. Room 1

16:30h - 17:00h Room 1

16:30h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Securing the Future: Navigating the New Era of IoT

Dave Roche DigiCert Senior Product Manager Speaker

Kevin Hilscher DigiCert Senior Director, Product Management Speaker

21-05-2024 16:30 21-05-2024 17:00 Europe/Madrid Securing the Future: Navigating the New Era of IoT Step into the future of IoT security as we reveal the culmination of years of innovation and proven success in safeguarding devices across the globe. This session goes beyond the surface to address the multifaceted challenges and opportunities in IoT security: 1. Regulatory and Compliance Challenges 2. Implementing IoT Security Standards 3. Software Scanning, Signing, and SBOMs 4. Over-the-Air Updates 5. Ongoing Security Monitoring This session will pull back the curtain on DigiCert’s Device Trust solutions, designed to empower organizations to build resilient, compliant IoT environments. Immerse yourself in a dialogue that redefines IoT security’s future—where deep-rooted expertise and innovation converge to protect our connected world. Room 4

16:30h - 17:00h Room 4

Wed 22

10:00h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

A New Culture in Technology and Cybersecurity

22-05-2024 10:00 22-05-2024 10:45 Europe/Madrid A New Culture in Technology and Cybersecurity Auditorium

10:00h - 10:45h Auditorium

10:55h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

The Future of AI-powered Cyber Operations

Alfredo Reino CrowdStrike Sr. Solution Architect, Global System Integrators Speaker

22-05-2024 10:55 22-05-2024 11:40 Europe/Madrid The Future of AI-powered Cyber Operations Artificial Intelligence and Large Language Models (LLMs) are here to stay and they are changing the cybersecurity world, both from the adversary point of view, with new AI-enabled tactics and techniques, as well as how cybersecurity operations are being enabled and streamlined. This session will look at both hypothetical and real incidents were both attackers and defenders use AI and what conclusions about the future threat landscape we can infer. Cybersecurity Congress room

10:55h - 11:40h Cybersecurity Congress room

10:55h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Data-driven Outcomes: How IoT Powers Generative AI Innovation

Yasser Alsaied Amazon Web Services Vice President of IoT Speaker

22-05-2024 10:55 22-05-2024 11:40 Europe/Madrid Data-driven Outcomes: How IoT Powers Generative AI Innovation Generative AI is transforming nearly every facet of technology. It is revolutionizing the way developers craft applications and how end users engage with them. While Generative AI foundation models can be powerful out-of-the box, they need access to relevant, high-quality data sources to ensure they are properly trained for your organizations unique use cases. Join Vice President of IoT at AWS, Yasser Alsaied, in a thought-provoking keynote presentation to discover how IoT data is driving the next generation of AI breakthroughs. In this session, we’ll explore real-world examples from automotive, smart home, and industrial sectors, and discuss how leveraging your organization's IoT data can catapult generative AI into new realms of innovation. Auditorium

10:55h - 11:40h Auditorium

11:50h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

How Decathlon is answering to sustainability challenge and future regulations thanks to the RAIN RFID?

Hervé d'Halluin Decathlon United Traceability & RAIN RFID Leader Speaker

22-05-2024 11:50 22-05-2024 12:35 Europe/Madrid How Decathlon is answering to sustainability challenge and future regulations thanks to the RAIN RFID? For 15 years now, Decathlon has implemented the RAIN RFID all along its value chain. Today, 100% of Decathlon's products bear an RFID Tag, stuck directly during manufacturing. Today, facing sustainability expectations and future european regulation challenges, discover how RAIN RFID technology is key for Decathlon to build a disruptive product traceability system. Join the session to discover Decathlon, learn more about the history of its RAIN RFID project, and understand how the technology is an enablers to the future. Auditorium

11:50h - 12:35h Auditorium

13:35h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Digital Resilience: Technologies for a Safer Future

Juan Campillo Telefonica Tech Director of Cybersecurity and Cloud Networking Speaker

22-05-2024 13:35 22-05-2024 14:05 Europe/Madrid Digital Resilience: Technologies for a Safer Future Cybersecurity Congress room

13:35h - 14:05h Cybersecurity Congress room

14:05h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Building the Best: Smart IIoT Asset Management Starts at the Edge

Mike Bowers Faircom Chief Architect Speaker

Franz Inselkammer Inovum IT Solutions Chief Executive Officer Speaker

#Automotive, #Business Strategy, #Efficiency, #IoT, #Manufacturing

22-05-2024 14:05 22-05-2024 14:35 Europe/Madrid Building the Best: Smart IIoT Asset Management Starts at the Edge See a live demo of how quickly you can take your factory to the next level of productivity, reliability, and capability. Automatically collect data from legacy and modern machines and—with low-to-no code—use that data to automate processes, improve efficiency, track and improve quality, and use machine learning for predictive maintenance. Room 1

14:05h - 14:35h Room 1

14:35h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Innovating Security: Collaborative Solutions for Modern Threats

Alberto Menendez Schneider Electric Vice President - Global Infrastructure Security Speaker

Carlos Payés SentinelOne Manager Solution Engineering Speaker

22-05-2024 14:35 22-05-2024 15:05 Europe/Madrid Innovating Security: Collaborative Solutions for Modern Threats In today's rapidly evolving digital landscape, organizations face a myriad of complex and sophisticated threats that constantly challenge traditional security measures. To effectively safeguard against these modern threats, organizations must adopt innovative solutions and collaborative approaches with their security partners to leverage the expertise and resources of both vendor and customer. Collaboration is essential to try to stay ahead of threat actors. By pooling together insights, expertise, and resources, both parties can obtain benefit: Vendor by obtaining experts feedback to improve the solutions and customer by influencing the roadmap of the vendor based on their priorities. This collaborative approach allows for the identification of protection, detection and response gaps and the implementation of tailored solutions to address them. Cybersecurity Congress room

14:35h - 15:05h Cybersecurity Congress room

14:35h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Setting Up the Future for IoT Industry in Home and Building Automation

Casto Cañavate KNX Association Marketing Manager Speaker

22-05-2024 14:35 22-05-2024 15:05 Europe/Madrid Setting Up the Future for IoT Industry in Home and Building Automation This presentation will describe how strong technologies can set up the future of the IoT industry in home and building. As a result, it will be introduced the KNX IoTech Programme, a framework that sets a best standard for the IoT industry. This programme is based on the most important aspects that users care most about, like future-proof technology, security, interoperability, openness, one ecosystem, and of course sustainability. In addition, this session will present the new IP marketplace, which will promote the devices and solutions that meet the recommendations of the programme, a perfect marketplace for startup companies present in the industry of IoT in home and building automation. Room 2

14:35h - 15:05h Room 2

15:15h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Empowering a Greener Future, While Bridging a Socio-economic Gap: AWS Solutions for Sustainable Cooking with Circle Gas

Jamila Jamilova AWS Start-Up Solutions Architect Speaker

Morten Viktor Circle Gas CTO Speaker

22-05-2024 15:15 22-05-2024 15:45 Europe/Madrid Empowering a Greener Future, While Bridging a Socio-economic Gap: AWS Solutions for Sustainable Cooking with Circle Gas Food insecurity and unclean cooking are a global crises, disproportionately impacting women and perpetuating socio-economic and gender disparities. The lack of access to clean cooking solutions leads to collection of solid fuels like firewood and relying on charcoal, endangering our climate and people’s health. Circle Gas pioneers an IoT solution with smart, cellular-connected LPG cylinders and pay-as-you-go capabilities, providing a safe and clean cooking alternative that empowers women. Our presentation highlights Circle Gas’ AWS IoT solutions, demonstrating how AWS services enable secure device integration and real-time data streaming, crucial for expanding clean cooking globally. With a footprint in 350,000+ households and potentially millions more, Circle Gas’ solution showcases the potential of IoT and cloud technologies to drive sustainable development, combat food insecurity, and promote gender equality, aligning with the UN’s Sustainable Development Goals’ Room 2

15:15h - 15:45h Room 2

15:15h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Real-Time Analytics for the Internet of Things

Fabrice Wernimont Imply Principal Sales Engineer Speaker

Darin Briskman Imply Director of Technology Speaker

22-05-2024 15:15 22-05-2024 15:45 Europe/Madrid Real-Time Analytics for the Internet of Things How do you understand and take intelligent actions on the real-time data streams coming from sensors and devices? Apache Druid is the open source database that provides sub-second, high concurrency queries of combined stream and batch data at scale. Join us to discover how leading companies use real-time analytics and how it could help you achieve your mission. Room 3

15:15h - 15:45h Room 3

15:15h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Efficient Connectivity and Security Managment for Massive IoT

Arsene Betolaud Thales IoT Connectivity Product Manager Speaker

22-05-2024 15:15 22-05-2024 15:45 Europe/Madrid Efficient Connectivity and Security Managment for Massive IoT Massive IoT requires an efficient connectivity management and strong cybersecurity protection to elements, enabling global device distribution, sustainable and secure operations over the entire IoT service life-cycle. Join this speaking slot to understand how we can support you to Build, Run & Protect your ecosystem. Room 4

15:15h - 15:45h Room 4

17:30h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

IOTSWC Awards Ceremony & Networking Cocktail

22-05-2024 17:30 22-05-2024 19:00 Europe/Madrid IOTSWC Awards Ceremony & Networking Cocktail These awards shine a spotlight on the most preeminent digital transformation projects across vertical industries such as manufacturing, energy, healthcare, buildings & infrastructures or connected transport. Auditorium

17:30h - 19:00h Auditorium

17:30h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

IOTSWC Awards Ceremony & Networking Cocktail

17:30h - 19:00h Auditorium

Thu 23

12:05h

Keynote Session | BARCELONA CYBERSECURITY CONGRESS

Production Ready Use Cases of Artificial Intelligence Enabled Cybersecurity Powered by Fortinet

Joan Ruiz Fortinet Network & Security Systems Engineer Speaker

23-05-2024 12:05 23-05-2024 12:35 Europe/Madrid Production Ready Use Cases of Artificial Intelligence Enabled Cybersecurity Powered by Fortinet Cybersecurity Congress room

12:05h - 12:35h Cybersecurity Congress room

13:35h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

FROM 1 TO 1 MARKETING TO 1 TO MACHINE

Jordi Urbea Ogilvy Barcelona Ogilvy Spain CEO, Ogilvy Barcelona Senior Vice President, Ogilvy Spain Speaker

#IoT

23-05-2024 13:35 23-05-2024 14:20 Europe/Madrid FROM 1 TO 1 MARKETING TO 1 TO MACHINE In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before. Key Takeaways: • Understand the immense potential of data collected by IoT devices in creating highly personalized ads. • Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness. • Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies. Auditorium

13:35h - 14:20h Auditorium

14:35h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Quantum IoT: Overhyped, Underestimated or Is It a Matter of Your Position?

Mike Nelson DigiCert Vice President of Digital Trust Speaker

23-05-2024 14:35 23-05-2024 15:05 Europe/Madrid Quantum IoT: Overhyped, Underestimated or Is It a Matter of Your Position? The hype cycle around quantum computing is as real as it is often detached from reality. The noise gets louder (pun intended) and exponentially inflates the promises of what quantum will unlock—from medicines to cures, materials to markets and climate change. How do you separate fact from fiction, fear from farce, and the fatalists from futurists? And what will it really mean for connected devices? This session will take an evidence-based approach to cut through the hype, fatigue, timelines, players, and immediate and long-term impacts to IoT devices in the field and those yet to be deployed. We’ll explore how quantum disadvantage is the precursor to quantum advantage and supremacy, and what it means for the IoT devices you build and manage. We’ll debunk Q-day and compare simple business math with the hard math NIST’s new quantum-safe cryptography standards are based on. And we’ll provide a quantum roadmap for the future that every IoT leader will wish they’d known sooner. Hang on to your cubits, it’s going to be a noisy ride. Room 4

14:35h - 15:05h Room 4

14:35h

Keynote Session | IOT SOLUTIONS WORLD CONGRESS

Connecting the Unconnected

Othman D. Aldahash iot squared CEO Speaker

23-05-2024 14:35 23-05-2024 15:05 Europe/Madrid Connecting the Unconnected In this session you will learn: • Why connecting assets important • Why connecting the environment of the assets is important • Why it’s becoming possible • Benefit of platform thinking • Use case of Intelligent Operations Room 1

14:35h - 15:05h Room 1