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Jordi Urbea

CEO, Ogilvy Barcelona Senior Vice President, Ogilvy Spain | Ogilvy Barcelona Ogilvy Spain Barcelona, Spain
Jordi Urbea

Biography

Jordi Urbea is Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona. He has been responsible of the creation of the international hub in Customer Engagement & Data of Ogilvy in Europe and promoter of Ogilvy Mobile and Ogilvy Upcelerator. He is coordinator of the master's degree in Direct and Digital Marketing at PFU and author of several books on personal growth and business mentoring.

Sessions

13:35h
Solo session | IOT SOLUTIONS WORLD CONGRESS

FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies

Jordi Urbea
Jordi Urbea Ogilvy Barcelona Ogilvy Spain CEO, Ogilvy Barcelona Senior Vice President, Ogilvy Spain Speaker

#IoT

23-05-2024 13:35 23-05-2024 14:20 Europe/Madrid FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before. Key Takeaways: • Understand the immense potential of data collected by IoT devices in creating highly personalized ads. • Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness. • Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies. Auditorium
Thu 23 13:35h - 14:20h Auditorium

Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory

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