Jordi UrbeaCEO, Ogilvy Barcelona Senior Vice President, Ogilvy Spain | Ogilvy Barcelona Ogilvy Spain Barcelona, Spain
BiographyJordi Urbea is Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona. He has been responsible of the creation of the international hub in Customer Engagement & Data of Ogilvy in Europe and promoter of Ogilvy Mobile and Ogilvy Upcelerator. He is coordinator of the master's degree in Direct and Digital Marketing at PFU and author of several books on personal growth and business mentoring.
FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies