Close

Back to THE INDUSTRY NEWS

Why is it so hard to walk the talk?

Sometimes, when you realize that you’re just human, as everybody else, that you let your feelings take over from time to time and that developing shiny plans to improve outcomes is easier said than done, it’s pretty useful to listen to use cases and projects that are already running and fighting to kick in.

That is what the speakers of the second day at the IOT Solutions World Congress 2023 brought on stage: Useful use cases to drive value to the business. They presented them right after the necessary advice of the cybersecurity guys who emphasized that cyberattacks will continue to increase over this year and that supply chains are at risk. That is the reason it’s more important than ever “to assess, plan, implement and finally manage,” said Vicente Segura, Heat of OT and IoT Security at Telefónica.

Allan Friedman, Senior Adviser and Strategist at the US Cybersecurity and Infrastructure Security Agency (CISA), went a little bit further and put on the table the need to ask for Software Bill of Materials (SBOM) for all the tools organizations use. After all, if we, as consumers, require the list of ingredients of the food we eat, why don’t we ask for what’s in the software we use? he asked.

Mari Emilia Haapala also put the finger on the wound by underlining that “by utilizing high-efficiency machines the consumption could be reduced up to 10%”. Why are we not there yet? Well, again, change is not easy.

You can use Digital Twins for energy savings and profitability, said later on Christian Kehrer, Business Development Director at Altair. You can also use IoT to reduce pricing errors by 27%, stressed Sandeep Shekhawat, Director of Engineering at Walmart Labs. You can even build a commercial space station to enable emerging technologies to develop, as Blue Origin claimed while sifting through a technical explanation of Orbital Reef and the Internet of Space protocol, which would sound like science fiction a few years ago.

However, now that there’s a lot of pressure on organizations to drive efficiency, resilience and profit due to the recession, it’s important to foster leadership and “focus on the people first.” “It’s a challenge starting with the people. Nobody wants to go out of their comfort zone, so it’s a cultural change,” emphasized Sunil Dadlani, CIO of Atlantic Health System. “It all starts with testing,” concluded Berke Menekli, VP and Head of Digital Platform at BSH Home Appliances.

The projects that won the Industry Solutions Awards certainly used this approach. Congratulations to Volvo Cars Developer Portal; Advanced Algorithms 4 Radar, SL; Saudi Aramco; KraussMaffei Technologies GmbH; Dutch Railways (NS); Bosch AIShield; and Dr Michael Grieves, Chief Scientist and Executive Director of the Digital Twin Consortium. All are great examples of a successful implementation of digital transformation and emerging technologies.

Tomorrow we will discover even more use cases on how to pave the way to efficiency and sustainability. You can’t miss it.

Article by: Anna Solana

Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory