Retailers are becoming more and more aware of the importance of integrating AI technologies, machine learning and automation processes to scale new peaks when it comes to attracting customers, managing stock and controlling the supply chain.

Harmonising very different technologies in order to provide more responsible and real-time experiences for customers are among retailers’ main aspirations for the future.

Internet of Things (IoT) technologies are revolutionizing the retail industry, providing state-of-the-art advances and new business opportunities in customer experiences through the supply chain, in terms of both the online space and eCommerce and in physical stores, not to mention other channels such as the cloud, mobility and social networks.

Experts in the segment of sales in physical stores recognize the advantages that come from installing sensors on the shelves in their establishments to provide them with real-time information on the stock situation and when it is necessary to replenish the shelves. More and more retailers and e-traders are opting for the use of IoT technologies based on RFID sensors that monitor products across the supply chain, combined with systems that send personalized digital coupons to store managers every time they log on to the system and sensors that monitor the quality of perishable goods.


From the perspective of the broad spectrum of companies that make up the traditional retail sector such as specialist shops, large department stores, supermarkets, shopping centres, fashion boutiques, electronics shops, hardware stores and retail chains, the ‘Zebra 2017 Retail Vision Study’ highlights the fact that by 2021 some 70% of retailers will have invested in the IoT; 68% of them say they will adopt machine learning technologies or cognitive platforms, while 57% contend they will go for process automation.

Entrusting the Internet of Things to achieve greater visibility in supply chain operations, detailed and real-time inventory management and optimising product selections based on customer preferences are the primary objectives of sensor-based technologies, big data, the cloud and analytics.

Predictive technologies with machine learning functions are used to prevent supply restrictions, to better channel and personalize the customer experience, and to optimize inventory management. Meanwhile, automation processes encompass a huge variety of applications in the retail sector, providing higher levels of customer service while at the same time performing more effective and thorough product management thanks to the automation of certain processes.


The leading annual event for Internet of Things technologies for industrial use is the IoT Solutions World Congress (IoTSWC), which in just two editions has established itself as the global benchmark for both development companies and the different vertical solutions in which the IoT is present. The 2016 edition hosted an innovative testbed developed jointly by NEC and Microsoft which analyses buyers’ behavior in stores by means of sensors and videos, transforming this analysis into specific data that provide valuable information on the customer experience as well as improving the efficiency of the business and hence its sales.

Richard Soley, the executive director of the Industrial Internet Consortium (IIC) – the organisation that coordinates and oversees all the testbeds set up at the IoT Solutions World Congress – recognized the efficacy and applicability of the IoT testbed developed by NEC and Microsoft, along with their extensive ecosystem of partners when it comes to integrating edge sensors, gateways, communication devices with users and sensor and video analytics engines to generate valuable data for the retail sector.

The testbeds represent the most accurate and detailed approach to the focus and activity of the Industrial Internet Consortium and its members. In them you can see how new technologies are developed and new products, services, applications and processes are presented, which are subjected to rigorous tests in order to test their application, usability and viability before they go on the market,’ says Soley.

Another leading organisation in the development of IoT platforms for the retail industry, Vodafone, presented some innovative developments on its stand at IoTSWC 2016, in a sector in which the organisation is making a firm commitment to investing in R&D&I in order to improve the customer experience. Fernando López, the IoT business development manager at Vodafone, demonstrated the company’s advances with an innovative platform that supports the generation of fragrances through IoT to attract buyers.

Our developments are based on evidence taken from various studies which show that three out of every four visitors to stores and shopping centres go to certain establishments because they are attracted by a particular fragrance. For this reason, we have developed a solution with Aromas Fenpal that remotely triggers the fragrance and controls its intensity,’ said Lopez at the IoTSWC last year.

AUTHOR: Folc Lecha / Maria Dolors Herranz


Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory