Diamond Sponsor: AWS

AWS is Unlocking the Power of Generative AI with IoT

#1 Which are the biggest challenges currently faced by the different industries?
Two of the most pressing challenges our customers face across industries today are the increasing complexity of data at scale that is used for generative AI and different foundation models, and the heightened security concerns surrounding the use of this data.

Firstly, I’ve seen the complexity of data at scale for training large language models increase significantly in the last year. We’re seeing a convergence of several key drivers – the explosion of data from sources like IoT devices and the web, rapid advancements in hardware and model architectures that allow us to train on drastically larger datasets, and a growing recognition of the power of these models across industries. However, the quality of the output is inextricably linked to the quality of the input data. As the data complexity increases, ensuring high quality, contextually relevant data tailored to specific use cases and verticals becomes paramount. Simply throwing more data at these models won’t unlock their true potential. It’s about curating the right data, with the right context, to derive insights that create real value – and that is why we’re witnessing a shift from IoT data being used primarily for monitoring to IoT devices becoming a necessary and critical source of data for generative AI models. The state-of-the-art is advancing at a blistering pace, but data remains the fuel that will ultimately determine how transformative these models can be.

Secondly, as more and more data is being leveraged for generative AI applications, security concerns have understandably intensified. Companies must prioritize ensuring that this data remains secure throughout its entire lifecycle, from collection to processing and storage.

It’s important to note that these two challenges are interconnected. Addressing the complexity of data at scale requires robust security measures to safeguard the integrity and confidentiality of the data being used. Conversely, effective security strategies must take into account the unique characteristics and requirements of Generative AI applications, which may differ from traditional data processing systems. Moving forward, industries will need to strike a delicate balance between harnessing the power of Generative AI and mitigating the associated risks. This will involve investing in advanced data management and security technologies like AWS IoT, as well as fostering a culture of responsible AI development and deployment.

#2 How can technology help industries overcome those challenges?

First, let’s talk about addressing the complexity of data at scale for Generative AI models. As mentioned before, unlocking the full potential of generative AI requires harnessing the right data with the right context for specific verticals, and this is where AWS IoT technologies come into play. AWS IoT services provide a comprehensive and scalable platform to tackle the complexities of data ingestion, processing, and analysis at scale. At the center of this ecosystem, AWS IoT Core simplifies the integration and management of IoT devices, enabling seamless data collection and processing from various sectors like manufacturing, healthcare, and smart cities. AWS IoT SiteWise streamlines data ingestion, processing, and analysis from industrial sensors, equipment, and manufacturing systems. Its centralized data repository and pre-built data models reduce data management complexity, empowering Generative AI models to unlock insights in manufacturing, energy, and other industrial settings. AWS IoT FleetWise simplifies the ingestion and processing of high-volume, high-velocity vehicle data streams, enabling Generative AI models to drive innovations in predictive maintenance, autonomous driving, and connected vehicle services. Amazon Kinesis Video Streams seamlessly ingests and analyzes vast video datasets, enabling powerful computer vision applications like object detection and video analytics at scale. Amazon Lookout for Equipment breaks new ground by leveraging machine learning to monitor industrial equipment health through sensor data analysis. Its unique ability to filter irrelevant data ensures models only learn from the most valuable, contextual information – a capability unmatched in the industry.

Now, let’s talk about the security concerns surrounding the use of this data. AWS takes a multi-layered approach to security, ensuring that customers’ data remains secure throughout its entire lifecycle. AWS IoT services collectively provide a secure and robust infrastructure for collecting, transmitting, and processing data from various sources, including industrial equipment, vehicles, and video streams. These services employ secure communication protocols, encryption, access control mechanisms, and data filtering/masking capabilities to protect sensitive data throughout its lifecycle. By leveraging these AWS offerings, organizations can ensure the confidentiality, integrity, and authenticity of the data used for training and deploying Generative AI models, mitigating risks associated with data breaches, unauthorized access, or tampering, and ultimately enhancing the trustworthiness and reliability of the generated outputs.

#3 How do companies benefit from your services?

At AWS, we understand that businesses today require comprehensive and innovative solutions to stay ahead in an increasingly competitive landscape. That’s why we offer a deep and broad set of services and fully verticalized, purpose-built solutions tailored to meet the unique needs of various industries and use cases, from secure device connectivity to management, storage, and analytics. Our services and solutions make it easy to manage, collect, scale, analyze, and act on data, while offering trusted security from the cloud to edge. To provide our customers with the best possible support, we have built a global community of trusted AWS partners, including system integrators, independent software and hardware vendors, distributors, silicon and connectivity partners. This network ensures our customers are paired with industry partners and account managers, that have specialized domain knowledge to reduce complexity of integration and understand customer problems or industry challenges.

One of the key advantages of working with AWS is our global scale and geographic reach. With our vast network of data centers and regions strategically located around the world, we can deploy the necessary services and solutions wherever our customers need them — allowing them to remain agile and responsive to changing market demands. At AWS, we also understand that availability is paramount in today’s fast-paced business environment. That’s why we have designed everything to run on the same infrastructure and tools from the cloud to edge, ensuring seamless performance reliability, security, scalability, and makes it easier and faster to launch.

In the realm of generative AI, AWS is helping organizations of all sizes to get started with generative AI. We offer cutting-edge AI capabilities through the intelligence of Amazon Bedrock and Amazon SageMaker. Amazon Bedrock, a fully managed service, provides access to high-performing foundation models from leading AI companies, allowing customers to experiment and evaluate the best models for their use cases. With Bedrock, customers can privately customize these models using techniques such as fine-tuning and Retrieval Augmented Generation (RAG), enabling them to build intelligent agents that can interact with their enterprise systems and data sources. Complementing Bedrock, Amazon SageMaker, AWS’s machine learning service, offers powerful tools for building, training, and deploying machine learning models at scale.

#4 How does the IOTSWC help the industrial ecosystem?

IoT Solutions World Congress serves as a catalyst for driving the IoT ecosystem forward by fostering an environment of knowledge sharing, problem-solving, and collaborative partnerships. It’s a melting pot of ideas and expertise, where the collective intelligence of the IoT community can be harnessed to solve challenges and drive innovation and progress. It’s a truly unique event that brings together the entire IoT ecosystem under one roof — It’s the only place that gets producers, innovators, and users who are specialized in IoT to converge and collaborate. What also sets this event apart is that it’s not specific to any particular vertical or industry. It caters to the broad spectrum of IoT applications, enabling cross-pollination of ideas and solutions across different domains. IoT Solutions World Congress has become an essential show to attend for anyone involved in the IoT space because it accelerates discussions for partnerships and collaborations.

#5 Who shouldn’t miss visiting your booth?

We’re thrilled to be participating in the IoT Solutions World Congress event, and we believe our booth is a must-visit for anyone interested in leveraging the power of the Internet of Things (IoT) to drive innovation and efficiency. At our booth, you’ll have the opportunity to engage with our IoT experts and learn firsthand how AWS IoT services can help you unlock the full potential of connected devices and data-driven insights. Whether you’re an enterprise looking to streamline operations, a startup aiming to disrupt an industry, or a developer pioneering cutting-edge IoT applications, our team is here to provide tailored solutions and guidance.

#6 What will you showcase at IOTSWC24?

The AWS booth (Hall 1 | Booth A101) will feature 10 AWS Partner solution demos built on AWS IoT services, an immersive smart home demo, and an in-booth theater with case studies featuring smart gas meters, remote management of power tools, sustainable building technology, and more. You will also not want to miss an opportunity to watch two robot arms (powered by two different LLMs) play chess against each other, through our popular “Embodied AI Chess demo”. I encourage you to stop by and learn how AWS and our partners empower customers for business growth with turnkey solutions spanning Industrial IoT, Connected Vehicle, Smart and Sustainable Buildings, and Smart Home.

You can also join me on Wednesday, May 22 (10:55 am CET) in the main auditorium — I will be delivering a keynote on the interdependent relationship between IoT data and Generative AI. In this session I will explore real-world examples across our key verticals and discuss how leveraging your organization’s IoT data can catapult generative AI into new realms of innovation. In addition to my keynote, AWS speakers will be featured in two other sessions throughout the event. On Wednesday, May 22, Solutions Architect at AWS, Jamila Jamilova, will take the stage with the CTO of Circle Gas to deliver a talk on “Empowering a Greener Future, While Bridging a Socio-economic Gap…” This presentation showcases how Circle Gas’ AWS IoT solutions enable secure device integration and real-time data streaming that is essential for scaling clean cooking globally — addressing sustainable development, food insecurity, and gender equality. The following day, our global partner lead for manufacturing at AWS, Madhu Pai, will sit on a panel alongside Carrier and Storm Reply to discuss “The Impact of Generative AI in Industry.” They will dig into the state of the technology, highest priority use cases that are delivering business value, and how industries can identify opportunities and overcome challenges as they embrace generative AI to gain competitive advantage.

Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory