Jordi Estapé Canal

As advances in technology rapidly transform our world, the wine business, often perceived as an arcane mix of immutable tradition and arbitrary complexity, will not be exempt. This session explores the OpenVino Project, which seeks to revolutionize the way wine is thought about, sold, and consumed.  Come hear lessons learned along the way to creating the OpenVino project, a collection of open source software packages and business processes to create the first open-source winery that seeks to solve the main problems of the wine sector. Learn how you can reference and adapt this business model, and how they are using blockchain to ensure extreme transparency, complete traceability and the use of a new paradigm for price definition.