Félix Gil Martínez

CEO | Integra Estrategia y Tecnologia Zaragoza, Spain
Félix Gil Martínez


CEO of Integra Estrategia y Tecnologia, strategy and technology consulting reference company in Spain. Computer Engineer and Postgraduate in Industrial Organization Engineering by University of Zaragoza, Félix has also an International MBA by University of Esslingen.


Parallel Session | Congress Open Industry

OI-12 – Ibercaja: The IOT Revolution for Young Farmers

Guillermo Renancio
Guillermo Renancio Integra Estrategia y Tecnologia IOT Director
Nacho Torre Solá
Nacho Torre Solá Ibercaja Digital Strategy and Marketing Director
Félix Gil Martínez
Félix Gil Martínez Integra Estrategia y Tecnologia CEO
Victor Royo
Victor Royo Ibercaja Digital Strategy and Innovation Head of Ibercaja

31-10-2019 12:55 31-10-2019 13:40 Europe/Madrid OI-12 – Ibercaja: The IOT Revolution for Young Farmers

This session will explore how Ibercaja, a leading bank in the rural sector in Spain, built a precision agriculture IOT product to digitize new and young farmers. Due to the expansion of ebanking, Ibercaja was losing physical contact with this main sector of customers in rural areas.   Discover how Smarteye helped to improve their production, control and protect the environment, and finally to create a new business model to transform the engagement with their main clients.

Room 4
Thu 31 12:55h - 13:40h Room 4

Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory