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Victor Royo

Digital Strategy and Innovation Head of Ibercaja | Ibercaja Zaragoza, Spain

Biography

His main responsibility is being a facilitator in the entity of: Innovation focusing on the connection of internal / external talent, new forms of work. and digital transformation. He combines his activity in the Bank with the participation in different schools / business associations.

Sessions

12:55h
Congress Open Industry

OI-12 – Ibercaja: The IOT Revolution for Young Farmers

Guillermo Renancio Integra Estrategia y Tecnologia IOT Director
Nacho Torre Solá Ibercaja Digital Strategy and Marketing Director
Félix Gil Martínez Integra Estrategia y Tecnologia CEO
Victor Royo Ibercaja Digital Strategy and Innovation Head of Ibercaja
31-10-2019 12:55 31-10-2019 13:40 Europe/Madrid OI-12 – Ibercaja: The IOT Revolution for Young Farmers

This session will explore how Ibercaja, a leading bank in the rural sector in Spain, built a precision agriculture IOT product to digitize new and young farmers. Due to the expansion of ebanking, Ibercaja was losing physical contact with this main sector of customers in rural areas.   Discover how Smarteye helped to improve their production, control and protect the environment, and finally to create a new business model to transform the engagement with their main clients.

Room 4
12:55h - 13:40h Room 4
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