Staffan Eriksson

Digitalization is transforming the forest industry. One of the pioneers, Ponsse who provides heavy forestry machinery and equipment globally, is on a mission to enable sustainable logging through customer-centered innovation. Not long ago, the industry didn’t understand the need for data. But by connecting their machines data has become a valuable resource, creating new business opportunities. Foresters can make better-informed decisions, predict maintenance and optimize processes. In turn, Ponsse can enhance its product development. But there have been many learnings on the way to success.