Barcelona - 29-31 OCTOBER 2019
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Nacho Torres



Congress Open Industry

OI-12 – Ibercaja: The IOT Revolution for Young Farmers

Guillermo Renancio Integra Estrategia y Tecnologia IOT Director
Nacho Torres Ibercaja
Félix Gil Martínez Integra Estrategia y Tecnologia CEO
Victor Royo Ibercaja
12:55 13:40 Europe/Madrid OI-12 – Ibercaja: The IOT Revolution for Young Farmers

This session will explore how Ibercaja, a leading bank in the rural sector in Spain, built a precision agriculture IOT product to digitize new and young farmers. Due to the expansion of ebanking, Ibercaja was losing physical contact with this main sector of customers in rural areas.   Discover how Smarteye helped to improve their production, control and protect the environment, and finally to create a new business model to transform the engagement with their main clients.

Room 2
12:55h - 13:40h Room 2