OI3 – Achieving Seamless, Bi-directional, Real-time Customer Interactions in Physical Retail Stores Through IoT
- 17:10 - 17:45
- Room 5
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The roles of physical retail stores are quickly changing. Today, stores provide opportunities to interact, influence and engage with customers. The Internet of Things plays a big role for retailers to develop a vastly improved ecosystem that creates new physical spaces, connects physical and digital worlds, enabling bidirectional, real-time interaction with consumers both inside and outside the store seamlessly.