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Parallel Session

OI-12 – Ibercaja: The IOT Revolution for Young Farmers

Congress Open Industry

Thursday 31, 12:55h - 13:40h | Room 4
31-10-2019 12:55 31-10-2019 13:40 Europe/Madrid OI-12 – Ibercaja: The IOT Revolution for Young Farmers

This session will explore how Ibercaja, a leading bank in the rural sector in Spain, built a precision agriculture IOT product to digitize new and young farmers. Due to the expansion of ebanking, Ibercaja was losing physical contact with this main sector of customers in rural areas.   Discover how Smarteye helped to improve their production, control and protect the environment, and finally to create a new business model to transform the engagement with their main clients.

Room 4

This session will explore how Ibercaja, a leading bank in the rural sector in Spain, built a precision agriculture IOT product to digitize new and young farmers. Due to the expansion of ebanking, Ibercaja was losing physical contact with this main sector of customers in rural areas.   Discover how Smarteye helped to improve their production, control and protect the environment, and finally to create a new business model to transform the engagement with their main clients.

Speakers

Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory

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