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Parallel Session

Harvesting Data to Improve Forestry: Learnings from a Journey that Changed an Industry

IOT Solutions World Congress Industry IOT Manufacturing / Smart Factories / Supply Chain

Thursday 02, 15:00h - 15:30h | Room 1
02-02-2023 15:00 02-02-2023 15:30 Europe/Madrid Harvesting Data to Improve Forestry: Learnings from a Journey that Changed an Industry

Digitalization is transforming the forest industry. One of the pioneers, Ponsse who provides heavy forestry machinery and equipment globally, is on a mission to enable sustainable logging through customer-centered innovation. Not long ago, the industry didn’t understand the need for data. But by connecting their machines data has become a valuable resource, creating new business opportunities. Foresters can make better-informed decisions, predict maintenance and optimize processes. In turn, Ponsse can enhance its product development. But there have been many learnings on the way to success.

Room 1

Digitalization is transforming the forest industry. One of the pioneers, Ponsse who provides heavy forestry machinery and equipment globally, is on a mission to enable sustainable logging through customer-centered innovation. Not long ago, the industry didn’t understand the need for data. But by connecting their machines data has become a valuable resource, creating new business opportunities. Foresters can make better-informed decisions, predict maintenance and optimize processes. In turn, Ponsse can enhance its product development. But there have been many learnings on the way to success.

Speakers

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Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory

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