Harvesting Data to Improve Forestry: Learnings from a Journey that Changed an Industry
Digitalization is transforming the forest industry. One of the pioneers, Ponsse who provides heavy forestry machinery and equipment globally, is on a mission to enable sustainable logging through customer-centered innovation. Not long ago, the industry didn’t understand the need for data. But by connecting their machines data has become a valuable resource, creating new business opportunities. Foresters can make better-informed decisions, predict maintenance and optimize processes. In turn, Ponsse can enhance its product development. But there have been many learnings on the way to success.
Room 1Digitalization is transforming the forest industry. One of the pioneers, Ponsse who provides heavy forestry machinery and equipment globally, is on a mission to enable sustainable logging through customer-centered innovation. Not long ago, the industry didn’t understand the need for data. But by connecting their machines data has become a valuable resource, creating new business opportunities. Foresters can make better-informed decisions, predict maintenance and optimize processes. In turn, Ponsse can enhance its product development. But there have been many learnings on the way to success.