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FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies

IOT SOLUTIONS WORLD CONGRESS Keynote

Thursday 23, 13:35h - 14:20h | Auditorium
23-05-2024 13:35 23-05-2024 14:20 Europe/Madrid FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before. Key Takeaways: • Understand the immense potential of data collected by IoT devices in creating highly personalized ads. • Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness. • Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies. Auditorium

In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before.

Key Takeaways:
• Understand the immense potential of data collected by IoT devices in creating highly personalized ads.
• Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness.
• Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies.

Speakers

Pedro Mier

Pedro Mier holds a degree in Telecommunications Engineer ing from the Polytechnic University of Catalonia, MBA from ESADE and PADE from IESE. He is currently President of AMETIC (Association of Electronics, Information Technology and Telecommunications Companies of Spain), Shareholder and Chairman of the Board of Directors of TRYO Aerospace & Electronics, Board Member of the Premo Group and Committee of CTTC. member of Space Angels Network and Member of the Sc ientific Advisory

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