FROM 1 TO 1 MARKETING TO 1 TO MACHINE: How IoT-enabled Personalization is Changing the Game for Advertising Agencies
In this insightful session, Jordi Urbea, CEO of Ogilvy Barcelona and Vice President of Ogilvy Spain, will delve into the transformative power of IoT in the realm of advertising. He will explore how data from connected devices is enabling brands to create hyper-personalized ads and engage users more actively than ever before.
• Understand the immense potential of data collected by IoT devices in creating highly personalized ads.
• Learn how this new level of personalization is enhancing user engagement and driving digital advertising effectiveness.
• Gain insights into how advertising agencies can leverage IoT-enabled personalization to redefine their advertising strategies.