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- DIGITALIZING INDUSTRIES
Barcelona - 29-31 OCTOBER 2019
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Parallel Session

BC-06 – Acting for Food: Is blockchain technology an advantage for customers?

Congress Blockchain Solutions World

Tuesday 29, 15:00h - 15:45h Room Blockchain Solutions World
15:00 15:45 Europe/Madrid BC-06 – Acting for Food: Is blockchain technology an advantage for customers?

Carrefour was the first retailer in Europe to introduce Blockchain technology in food traceability. The retailer has been offering a new business usage of the blockchain to its customers since March 2018. Through a QRCode, the end-customer can retrieve all relevant information concerning Carrefour Quality Line chickens, eggs, oranges, milk, cheese, etc.  Accordingly, they may know the farmers that bred their specific chicken, the date of their eggs, the level of juice or sugar of their oranges, or see the cows or goats that produced milk.  This session will explore: why the project and why the use of blockchain? How the project was achieved and how it became an international program, and key lessons and next steps of the blockchain-based traceability journey.

Room Blockchain Solutions World

Carrefour was the first retailer in Europe to introduce Blockchain technology in food traceability. The retailer has been offering a new business usage of the blockchain to its customers since March 2018. Through a QRCode, the end-customer can retrieve all relevant information concerning Carrefour Quality Line chickens, eggs, oranges, milk, cheese, etc.  Accordingly, they may know the farmers that bred their specific chicken, the date of their eggs, the level of juice or sugar of their oranges, or see the cows or goats that produced milk.  This session will explore: why the project and why the use of blockchain? How the project was achieved and how it became an international program, and key lessons and next steps of the blockchain-based traceability journey.

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